What is the difference between inbound and outbound marketing

All businesses need to undertake marketing in one form or another. This could be using a website and digital marketing such as email campaigns and social media or it might be utilising print, tv and radio. Getting new customers into your business is the lifeblood of its sustainability and marketing can really help with this. It is important that your marketing has a plan attached to it and a Marketing Strategy Consultants such as Really Helpful Marketing is a great place to begin.

There are two distinct types of marketing – inbound and outbound and it is important for businesses to understand the differences between these two.

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Inbound Marketing

This type of marketing looks at getting customers to buy your products and services. This can be by providing them with informational guides on your services or other pieces of content marketing. The information that you share can be given via your website or through reports and even social media posts. All of these marketing methods are designed to give informative content to potential clients and customers with the aim of getting them in front of your products and services and then buying them.

This type of marketing is often less “salesy” and more people feel comfortable with this. It is seen as very educational in its approach and it also allows you to use the content that you create in a number of ways and across a number of different platforms.

Whilst inbound marketing is less salesy in its approach it is a type of marketing that needs more time dedicated to it and it also needs to have a consistent approach to help make the most out of its impact.

Outbound Marketing

This type of marketing is designed to get your products or services out to a large number of people in one go and this is often seen as your much more traditional types of advertising such as radio and television adverts as well as direct mailings and pay per click advertising. Outbound marketing helps to reach a large number of people in one go and is often much less about educating them on the finer details of your products and services and much more about getting the items in front of them in a visual way. It is often a much more “salesy” way of marketing.

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Outbound marketing can be more costly than inbound but it often requires less time and less of a consistent approach is needed. It is often used to help promote a particular product or for us on a particular project within the business.

Best selling mobile phones of all time

Since the start of the mobile phone’s journey in 1983, more than 7 billion of these devices have been sold across the globe. But have there been some phones that were more popular than others? Here are some of the best-selling phones over the last few decades:

Nokia 1100

This little gadget was produced between 2003 and 2009 and sold 255 million handsets across the world. It wasn’t the most attractive or feature-packed offering but it was cheap and brought mobile phones to the mass market, especially in poorer nations. For these reasons, the humble Nokia 1100 became the best selling mobile phone in history.

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Apple iphone 6

This model was available between 2014 and 2016 and sold an impressive 220 million handsets globally. It is the third best selling phone of all time, with the Nokia 1110 in second place. The success of the iphone 6 proved that even premium phones could become best sellers and the 6 remains the most successful of all Apple phones. For the latest device, consider Vodafone Dundalk at a site like https://kingcommunications.ie/vodafone-stores-near-me/dundalk/

Nokia 3210

This model from Finnish company Nokia was the most influential phone on the market. It came to market in 1999 and was revolutionary for having an internal antenna. It was also the first mobile targeted to a younger audience with 3 games pre-installed. It was only in production for a year but sold 160 million units.

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Nokia 6600, Nokia 5230 and Samsung E1100

The sixth best selling phone is a three way tie. Between 2003 and 2011, each of these models sold 150 million devices each.

The Importance of Security in the Petrochemical Industry

Security is very important in all business activities, be it physical security or information security. This holds true for the petrochemical industry, which is quite vulnerable to security breaches from both within and without. Regardless of the cause of the security breach, the importance of security in the petrochemical industry cannot be overemphasized, as even a single security breach can have a number of negative consequences, ranging from loss of information that can seriously affect the way that chemical plants operate to injury or even death of the people working at the sites.

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One issue that can arise in the petrochemical industry is the danger of worker exposure to chemicals. A number of worker illnesses have been found to exist at work places around the country. One of the main causes of worker illness is the inhalation of chemicals in the place of work, which can result in long term health problems. This is another reason why the importance of security in the petrochemical industry cannot be overlooked. For chemical storage and equipment, consider the Security Seal from a site like acmeseals

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The petrochemical industry has relied heavily on protective security measures for many years now, in order to try and prevent any of these problems from arising. The industry has seen an increase in security personnel since the advent of more advanced security equipment such as closed circuit TV and video surveillance. More advanced technology is being put into place, which should make the job of security guards who work at chemical plants a little easier in the future.



How to protect yourself from phishing scams

Although emails are a fantastic way of communicating with people it does leave us open to being defrauded.  Anyone who has any kind of Gmail account or personal email will know that eventually it will start to be bombarded with unwanted spam.  For the most part a lot of this is pointless marketing spam. However, hidden away amongst the marketing is a phishing email.  These are simple random mass-produced emails sent out in the hopes of hooking somebody into giving out details. For reference, a good rule of thumb is that you should never give out your date of birth, postcode address or age onto the internet.  Only do this when you know you have called a reputable bank organisation.

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Simply put, the best way to avoid being caught out by phishing email is to treat everyone that you received with caution. Unless you are 100% certain that who has sent the email to you is genuine, assume that they are not. It is probably best to either quarantine it or just simply delete it.  Rule one of a phishing email is to not click on any of the links. Rule two is to not  immediately believe that what is said in the email is true. If it is posing to be from an official organisation, ring them and check if they have any business with you. Do not use the contact number on the email.

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Phishing emails are designed to catch you by surprise and get you to make a snap decision.   They will claim that you owe money and that you should ring the number on the email  immediately. If you do have any consequential loss it might be an idea to have these people in place – a Cyber Security Insurance firm like https://jmpcyberinsurance.co.uk/what-we-do/cyber-liability-insurance/.

What is Search Engine Optimisation

Search Engine Optimisation is the process that is taken to enhance the quality and the amount of visitors to your website as a result of the website’s results in the search engine rankings. This is where the website appears when certain key words are typed into search engines such as Google, Yahoo and Bing. There are other ways that you can get traffic to your site such as through pay per click advertising but SEO is one element that you need to ensure that you get right. A good SEO Agency Belfast way such as www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast/ will be able to talk you through the options.

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One of the most common ways to improve your SEO is through keyword optimisation and link building. Keyword optimisation is looking at the words and phrases that people type into search engines when they are looking for the products and services that you provide. It is then important that you use these keywords in a natural way in the text on your site.

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Link building is having other websites pointing back to yours This could be an article that you have written that is being displayed on a blog site that contains a link back to your website. This can be done in a number of different ways and an agency like the one mentioned above is best placed to support you with this. You can also use the keyword research that is undertaken to help inform the kinds of articles that you might want to write on your own blog pages.

Essentials for Nonprofit Success

Getting a nonprofit organization up and running can be labor-intensive, but the work can be extremely rewarding. To manage a small mission-driven nonprofit, you’ll need a lot of patience and perseverance in addition to some considerable know-how. Here are some things that you can do to help ensure that your efforts yield great results.

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