What is Search Engine Optimisation

Search Engine Optimisation is the process that is taken to enhance the quality and the amount of visitors to your website as a result of the website’s results in the search engine rankings. This is where the website appears when certain key words are typed into search engines such as Google, Yahoo and Bing. There are other ways that you can get traffic to your site such as through pay per click advertising but SEO is one element that you need to ensure that you get right. A good SEO Agency Belfast way such as www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast/ will be able to talk you through the options.

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One of the most common ways to improve your SEO is through keyword optimisation and link building. Keyword optimisation is looking at the words and phrases that people type into search engines when they are looking for the products and services that you provide. It is then important that you use these keywords in a natural way in the text on your site.

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Link building is having other websites pointing back to yours This could be an article that you have written that is being displayed on a blog site that contains a link back to your website. This can be done in a number of different ways and an agency like the one mentioned above is best placed to support you with this. You can also use the keyword research that is undertaken to help inform the kinds of articles that you might want to write on your own blog pages.