If you’re an employer and employees use smartphones and tablets, you probably wonder, “How can enterprise mobile apps help your company?” Here are a few ways. Department-level apps foster collaboration, boost employee productivity and increase revenue. Customer-level apps act as a direct channel to the customer. When combined with the right API, mobile enterprise apps can be customized to meet customers’ needs.
Employee-level mobile apps boost productivity.
Most businesses use email as their primary means of communication with their staff. However, this method is inefficient because the average office worker receives between 120 and 150 emails per day, making it virtually impossible to sort through them. Instead, use employee-level mobile apps to create a central hub where important announcements and messages can be delivered. They can even include an in-app news feed. Push notifications also give staff an easy way to view important information quickly. Another major flaw in the traditional workflow process is the lack of real-time data.
Employee-level enterprise mobility solutions can increase employee productivity in many different ways. By allowing remote workers to communicate with colleagues through instant messaging, employees can stay informed of the status of a project in real-time. They can also access information and documents from wherever they are in the world, such as contracts, without leaving their desks. A mobile app can even keep track of a shuttle bus, so employees don’t have to waste time running to an Apple store or running back to the office to update the shuttle’s location.
Department-level mobile apps foster collaboration.
Unlike mobile enterprise apps, department-level enterprise applications are designed for department employees. The aim is to create a collaborative environment, helping whole teams function more efficiently. For example, HR specialists may track recruitment, customer service agents, and accountants to stay on top of financial matters. The role of department-level enterprise apps varies by organization size.
One favorite team collaboration app is Slack. Considered an “instant messenger for business,” Slack allows employees to chat with one another and ask questions. This eliminates the need to convene meetings or scramble across the office to coordinate meetings and discussions. The use of Slack has increased collaboration across departments, not just within departments. By creating and maintaining a centralized portal for internal communication, Slack has become one of the most popular business owners and managers’ tools.
Department-level mobile apps increase revenue.
Mobile applications are a great way to advertise and connect with your customers. Instead of spending money on billboards and roadside banners, you can put your business at your customers’ fingertips. Mobile apps are a great way to reach more people and make your company stand out from the competition.
Department-level mobile apps are meant to serve a specific department. They incorporate a shared workspace, general ticket system for tech support, and other managing tools to help department executives monitor employee productivity and manage the department as a unit within the company. They also let department leaders send group messages to all of their employees, set goals, and monitor team productivity. Other department-level apps are built around analytics, such as marketing management enterprise apps that manage large campaigns. They can manage resources and analyze customer experience. Trade marketing apps can also be used to control special offers.
Customer-level mobile apps provide a channel for customer service.
In addition to the many benefits of building a feedback loop, customer-level mobile apps can help you improve your customer service through a messaging feature. Mobile apps are intuitive and provide a channel to communicate with a brand. They also serve as a channel for customer service and give the business owner a convenient and personal method for communicating with customers. Customer-level mobile apps can help improve customer experience by offering a way to communicate with customers, whether that’s through messaging or via social media.
The app should allow customers to interact with agents from multiple locations for a successful customer service channel. For example, agents may have to respond to a customer’s question while out in the field or working from a remote office. It should also enable agents to quickly look up a customer’s details and provide the support that is tailored to that individual. This way, customers feel like they’re dealing with a large team rather than a small group of people.