Event Festivalisation
Over the past two decades, conferences have changed a lot. The days of dull, monotonous, unengaging corporate speeches are long gone. Instead, they have been replaced by days full of interactive and diverse events that educate and entertain in equal measure. Event organisers have made it their main goal to engage delegates. There is a correlation, whether you believe it or not, between the increasing popularity of music festivals and the conference industry.
