Why you should be using HTML banner ads
At a time when competition for attention online is incredibly high, it is no secret that promoting your brand is harder than ever. HTML banner ads have the potential to help you stand out online, so let’s explore how they work and how your business could benefit from incorporating them into your advertising strategy.
What are HTML5 banner ads?
Adverts that have been produced using HTML5 markup language are collectively referred to as HTML5 banner ads. You may also see some advertising experts, such as The Bannermen, refer to them as miniature websites, as they can leverage a range of interactive elements including video content and clickable buttons.
Do you need to use HTML5 banner ads?
There are a number of reasons why using this form of advertising can be beneficial for your business, including:
- Maximise your ad space
As this form of advertising can be so interactive, it is an ideal opportunity to get creative with how you want to communicate with your target audience.
- Boost engagement metrics
HTML5 banner ads are attention-grabbing, which means they are often the best option if you want to boost your online engagement and increase your reach; in fact, research has revealed that ads with interactive elements outperformed static ads in the majority of online settings.
- Improved measurability
This form of banner advertising also provides you with access to a range of data points, including click-through rates, mouse clicks, and how many people watched video content from beginning to end. This information will help you refine your advertising strategy to drive even more positive outcomes over time.
- Precision targeting
Your HTML banner adverts can be served to a very precise audience using a range of information, including demographics, browsing history, and location. This level of precision targeting will ensure you deliver highly engaging and relevant ads; in turn, this will provide you with a better return on investment.
- Optimal versatility
HTML5 banner ads are compatible with most operating systems and browsers, which means they will display consistently regardless of the device being used.
