Six web design elements to drive sales and engagement
A good website helps visitors quickly find what they need and encourages them to act. Let’s look at six key web design features that create a better experience.
1. Transparent contact details and clear pricing information
Making contact information easy to find, such as a phone number, email, or live chat, shows visitors that help is available if needed. Similarly, providing straightforward pricing prevents any confusion and stops users from leaving the site in frustration.
2. User-friendly navigation
If you have been considering web design Cheltenham, specialists such as https://www.absolutecreativemarketing.co.uk/web-design/cheltenham/ will help you with navigation. It should be structured so that both new users and returning customers can move through the site easily.
3. Clear content
Content should be written in a way that is easy to understand and helps the user. Good storytelling will show your customers how a product or service fits into their lives.
4. Navigation language
Using everyday words makes the website feel more approachable. Labels such as ‘shop’, ‘contact us’, and ‘about’ are clear and instantly recognisable. Avoiding clever or unusual wording reduces the chances of users getting lost.
5. Consistent navigation
If a customer is browsing the main website, a mobile version, a landing page, or another company platform, the navigation should feel the same.
6. Strong hierarchy
A clear visual hierarchy will guide the user’s eyes to the most important parts of the page. Headings, spacing, colours, and fonts should work together to show visitors where to start and what to focus on.
