What does AI mean for PR?

AI is somewhat of a taboo subject – no one wants to admit that they use it yet everyone secretly loves it, whether for business or personal use. But would you dare use it in PR?

What is PR

PR, or public relations, is the industry which manages the communications surrounding an individual, organisation or brand in an attempt to shape a shared public perception of them. PR agents work to build a positive public image and reputation, sometimes using strategies to overturn a previous not-so-innocent public perception.

What exactly does PR involve?

PR agents will carry out various activities to achieve their client’s goal, such as creating content, managing events, and dealing with interactions with the public and communications with other individuals or organisations.

If you are based in Oxford and wish to get help with building or rebuilding your brand, then a tech PR agency Oxford such as https://headonpr.co.uk/tech-pr-agency-near-me/oxford/ can do wonders for your public image. A professional PR agency will understand the climate and be able to guide you on your journey to improving your outwardly-facing image.

Do PR agencies use AI?

There’s no point in denying the use of AI in the PR sector, especially when AI is all around us. However, what PR agencies do is use AI discreetly and to their advantage to take the quality of their work up a notch. They embrace it, and they often gladly admit the benefits of AI in their jobs.

AI helps content creators come up with ideas, accelerate brainstorming and explore strategies. Basically, AI is like a partner in crime and saves time on analytical or tactical tasks, giving PR agents time to focus on the bigger picture.

Are there any risks to using AI in PR?

As with any sector that deals primarily with words and language, there’s always the risk that AI can misinterpret or misrepresent something. However, this is easily avoided by carefully checking anything produced by the technology and scanning for any inconsistencies in your campaign.

Nina Brown