Temporary Vs Permanent Signage: What Is Right For Your Event or Business?
When it comes down to the decision of temporary versus permanent Signage Exeter, knowing and understanding both sides will allow you to make an informed choice that fits best for your needs (and budget).
Temporary Signage: Flexibility and Cost-Effectiveness
Use temporary signs when you have short term promotions, seasonal sales events and you want to test new locations. It is much cheaper, faster and easier to produce using common materials like boards or vinyl banners with A-boards – they can be applied within an hour.
For businesses in leased premises, these are ideal where the gazetted sign guidelines prevent certain types of permanent fixtures from being installed.
The downside? While outdoors, it is expected that harsh weather will shorten the life of these signs and they may appear worn-out after a couple of months.
Permanent Signage: Longevity and Class
For these more permanent signs that are going to be around for four or five years at a time instead of seven months, they make sense because they really become an investment in established businesses. Aluminium composite, acrylic and even illuminated LED signs build brand credibility by presenting a professional or polished look with materials. For Signage Exeter, contact Nettl.
Opt for your own permanent signage if you own the premises, want to ensure consistent brand visibility or require weatherproof and all-season durable outdoor advertising. Although the initial investment is greater, durability equates to long term value.
Making Your Decision
Evaluate your timeline, budget and location. If you need something temporary (such as for short-term needs or frequently changing out messages), signage is a more flexible choice. Permanent signage is an investment for brand building and longevity.
Most businesses use them both strategically — permanent signage for core branding, temporary ones to advertise promotions and events.
