Archives March 2022

Digital Marketing Explained

In the modern world, marketing is slightly different from how it was a decade or so ago. Because so much of what we do now is digital, marketing strategies have changed to reflect this in the best way possible.

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When it comes to digital marketing, there are various strategies that you can use. Some people choose to use a range of strategies, whereas others prefer to stick with one. It solely depends on your business, your budget, and what your goal is. It’s worth speaking to a professional company such as this marketing strategy consultants agency www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant who have the necessary expertise to guide and advise you when creating a tailored marketing campaign.

Here are some of the different ways that a digital marketing campaign can be run:

PPC Advertising

Pay per click is where you pay to put sponsored adverts on the search engines that come up when a particular keyword is searched for. It is a quick approach that yields instant results! The name ‘pay per click’ refers to the fact that you only pay per each click on the ad.

SEO

This is the longer-term approach and is focused on boosting organic traffic to your website, rather than putting sponsored ads on Google – so getting you to appear higher in the Google rankings. This is done by creating links on other sites that link to your website, thus giving your site more power in Google’s eyes.

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What Are the Steps of Applying for an IATAN Card?

The International Air Travelers’ Assessment Number is an official document. Travel agencies use it to assess the risk level of travelers seeking entrance into a country. It is intended as a guideline for governments to place visitors according to their risk level. This ensures they can be better protected while traveling abroad. The following are ways to ensure a traveler’s card application process goes smoothly.

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How office cleaning companies can help you

An Office Cleaning Forest of Dean company such as https://intocleaning.co.uk/services/office-cleaning-gloucestershire/office-cleaning-forest-of-dean is well aware of the positive impact that they can have on a business. When an office or other working environment is clean and hygienic, it not only makes it a more attractive place to work but it can also help to give visitors a great first impression of the business. Over the last few years, it has become more and more important to keep workspaces clean to help prevent the spread of viruses. Enhanced cleaning regimes have been implemented across the world, and cleaning companies have helped to provide this. There are several ways that a cleaning company can support your business.

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Regular cleaning – having your workplace cleaned on a regular basis ensures that germs and viruses are removed quickly. It also means that your staff come into a pleasant place to work each day. The time frames as to when you have your workplace cleaned will depend on a number of factors. These include the type of work that you do, how many staff you have in your office and what hours your business is open. You can have contract cleaning at the end of every day, at the start of the day, or both.

Deep cleans – these occur on a much more ad-hoc basis. In some cases, such as in schools, these tend to happen when the school is closed for holidays and if there has been an outbreak of a particular illness such as stomach bugs. In some cases, businesses will book in for a regular yearly or twice-yearly deep clean as a matter of course. Again this will depend very much on the kind of business that you run.

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Event cleaning – if you are having a particular event, such as a conference at your workplace, you may want to consider asking your contract cleaning company to come in before the event and give everything a quick clean and then return at the end for clean up. This can really help to take away some of the stress of running a big event.

It is always best to speak with your cleaning company about what cleaning regime is best for your business, as they will be able to talk you through the options that are available to you and answer any questions you may have.

Cheltenham – More than Just a Horse Racing Town

Cheltenham is a beautiful town that is situated in Gloucestershire. For most people, it is most well known for the horse racing at Prestbury park – Gold Cup week in March attracts thousands of visitors to the town.

However, as well as being a great place to visit for the festival, there is much more to Cheltenham that attracts visitors as well as people looking to live there long term. If you are thinking of moving to Cheltenham, get in touch with local companies like these letting agents Cheltenham who have a good knowledge of the area.

Here are just a few facts about Cheltenham…

Cheltenham has produced many famous people – A range of famous people have been born and lived in Cheltenham. Gustav Holst the famous composer best known for the planets, Edward Adrian Wilson, the Antarctic explorer who sadly lost his life on the infamous trip with Robert Falcon Scott. The museum and art gallery ‘The Wilson’ is named after him. It is also where Brian Jones of the Rolling Stones and Olympic diver Leon Taylor grew up.

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It is the Centre of UK Espionage – Cheltenham is the headquarters for Government surveillance. GCHQ was set up after the second world war. This was an important centre of intelligence during the Cold war and continues to be so nowadays. The doughnut building as it is known was opened by the Queen in 2003 and is Cheltenham’s most secretive landmark. It protects the UK against cyber crime and its intelligence helps to keep the country safe.

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It is a Regency Town – It is in fact not just a regency town, but the most complete regency town in England. The spa waters of the town were what made it so attractive to the wealthier folk of society hundreds of years ago, and because of this the beautiful buildings and architecture sprung up to support the town’s wealthy visitors. These beautiful buildings take you back to a bygone era. From the town hall, which was built to hold balls and parties, as well as the Pittville pump room, where you could access the famous spa waters, it is a great place to walk around and take in.

Understanding Basic Elements of Fire

When it is harnessed, fire can be extraordinarily useful to people. Without it, people couldn’t cook food or weld things together or keep warm. Fire can easily come into existence, though, through myriad scenarios, in ways that are not controlled. In a house fire, a typical blaze is capable of doubling in size every minute. With a burning capacity that could reach up to 1500 degrees at the ceiling, all the while flooding the house with rolling clouds of black smoke, fires destroy quickly and efficiently.

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