“ Making money costs money “: This has long been an agreement shared by the entire business community. Even though this is very true, there is no need to spend beyond your means of marketing and promotion.
If you are facing the challenge of finding free or low-cost methods to promote your business and expand your company, we have a couple of ideas that can help you get started. All these tips are valuable to business owners at all stages – beginners or experienced – It is important to mention that we recommend that you pay special attention to the last tip of this list. Careful? Come on!
6 Tips to Promote Your Business with a Reduced Budget
1. Develop an Advertising Campaign
Wait, does not an ad campaign cost money? Is not this supposed to be an article with tips for companies with a limited budget?
Do not worry! While PPC advertising (pay per click) is not free, it is a perfect marketing strategy for small businesses. The strength of a PPC campaign is not so much because of the amount of money you invest in it but because of the quality of the text ads and the accuracy of targeting with keywords.
If you decide to create a PPC campaign for your business, you should also consider creating a free landing page to improve the performance of your ads.
2. Focus on the Local Market
A great way to attract the attention of potential customers is to offer them an incentive in the form of a limited offer depending on their location. If you have a local business, you can use several online platforms that cater to local communities.
Amazon Local, Yelp Listings, and Foursquare are three examples of such platforms. All of them offer companies the possibility of directly marketing to their local target audience. Based on their technologies, these platforms will be able to direct their offerings to exactly relevant customers.
3. Include your Business in the Corresponding Listings
Directories and online ads are great places to promote your business for several reasons: it’s easy ( just send a link and enter your data ) and it’s almost always for free. Many of these websites have a large number of visitors and advanced search technologies, so you can actually target traffic based on a specific query that is relevant to you. Also, it gives value to your SEO configurations.
4. Start a Marketing Bulletin
Bulletins are one of the best methods to keep visitors interested in your offers, but they are also useful in generating new traffic.
How? Think of it this way: One of your great emails arrives in the inbox of a person who previously visited your website and, therefore, is in the list to your newsletter. If the content of your email is attractive and seductive, the interlocutor can easily share this information with their friends, either by forwarding it or by clicking on the social buttons to share that will surely join your newsletter.
This is the power of “word of mouth ” online and is without a doubt one of the most effective tools with which you account for the expansion of your business activity.
5. Create a “Smart SEO” Website
None of the above suggestions are useful unless you have an amazing website to refer to visitors to. Your company needs an online presence, a site where potential clients and other interested parties can learn about your service and interact with you.
Using a template website WordPress mobile use and SEO-smart, you can create a professional website to ensure that PPC campaigns, local deals, directory listings and newsletters take advantage of real business transactions.
6. Be Innovative and Think Out of the Common
The tips listed here are universal and apply to almost any type of business. However, you are the person who knows your target audience better than anyone else and you have the power to explore new marketing possibilities that are unique to your niche.
Spend some time researching the habits of Internet use and use of your potential customers. Where do they come from? What do they look for in Google? What is your estimated budget? How can your service offer you valuable solutions? Answering these questions will also take you to new possibilities, so stay current and always hunt for new directions for affordable and effective marketing opportunities.